Asprey - The Brand Story
A visit to the Asprey store in Bond Street immediately endows the visitor with a sense of heritage, reputation and authenticity. On-site workshops house the expert craftsmen who are the creative soul of Asprey’s luxury goods - true masters of their art - creating objects for a discerning clientele to treasure always.
Designers work with the best materials the world has to offer to ensure that Asprey creations are desirable and discreet, exclusive and unique. Products are built for a lifetime of pleasure; they are heirlooms of the future to be enjoyed for generations.
Asprey is subtle luxury, never overstated, steeped in a strong heritage of charm and individuality; this is the Asprey spirit of invention and innovation; celebration of unique character and a pioneering spirit.
In Partnership with Asprey
Launched in January 2009, the collection of rich and refreshing amenities have a global luxury appeal and are an exciting new offer to prestigious five star hotels.
Inspired by the house's signature colour, Purple Water is the first fragrance by Asprey and combines fresh citrus lemon, mandarin and jacaranda with white ginger and spicy undertones of basil, vetiver and musk.
Purple Water is distinctive and unmistakably Asprey, conjuring up images of a privileged and luxurious past, combined with the freshness and vitality of modern life.
Adorned with striking chrome caps the bath and body products are a luxurious enhancement to any bathroom decor. The bespoke design has generous proportions and the velvet soft-touch bottle packaging delivers a premium experience.
Products are available exclusively to five star hotels, cruise lines and airlines and all customers will be subject to the brands approval.
History of Asprey
Asprey was founded in 1781 in Mitcham, South London. It was here that William Asprey established a silk printing business. William’s son Charles and his grandson, also Charles, expanded the business into the metallic arts. In 1841 the elder Charles went into partnership with a London stationer located on Bond Street. In 1847 the Asprey family broke with their partner and moved into 167 New Bond Street, the premises Asprey occupies today.
Asprey advertised “articles of exclusive design and superior quality, whether for personal adornment or personal accompaniment and to endow with richness and beauty the tables and homes of people of refinement and discernment.” An early speciality was dressing cases. Asprey not only made superlative traditional cases, they reconceived the category, creating new, more portable designs, especially in leather, suitable for the new style of travel ushered in by railways.
Asprey established its reputation as the premier maker of luxury goods by winning a gold medal for its dressing cases at the International Exhibition of 1862. In the same year Asprey was granted a Royal Warrant by Queen Victoria.
This grand tradition of offering the best in craftsmanship, quality and design continues today at the Asprey workshops and around the globe as timeless treasures are created for the exclusive Asprey clientele.
Asprey is found in the most exclusive retail locations, in London, Miami, New York, Beverley Hills, Dubai, St Moritz and Tokyo. Elegant new Asprey designs represent a continuation of a great tradition, blending experience with a spirit of artistic adventure to take the craft forward.
