Floris - The Brand Story
The founder of Floris, Juan Famenias Floris, arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival, in 1730, he secured premises in Jermyn Street in the elegant quarter of London`s St.James. Juan Famenias Floris initially set up business as a barber and comb-maker, however, he soon missed the aromas and sensations of his Mediterranean youth.
In an attempt to put form to these memories he began blending oils, essences and fixatives, transported from Europe, into the first Floris fragrances. He used the skills he had acquired during his stay in Montpellier, which at the time vied with Grasse as the capital of French perfumery. These fragrances were blended for customers on an individual basis, their formulae carefully recorded so further supplies could be made. Fragrance quickly became Juan Floris's true vocation and has led to Floris as it thrives today.
As the Floris reputation soared, so too did its international status, yet overseas sales were initially confined to direct personal orders to Jermyn Street. However, by 1912 demand was such that regular shipments of Floris products to the USA, Europe and South America became necessary and today Floris is available top stores across the globe. Floris is also privileged to provide products to some of the world`s top five-star hotels.
In Partnership with Floris
Discover the exquisite Floris hotel collection. Floris Cefiro is a gender-free collection of sophisticated amenities tailored to meet the expectations of today’s most discerning guests.
Specially selected for the niche luxury hospitality industry, the Cefiro range is a harmonious blend of refreshing citrus fragrances. Elegantly presented in chic packaging, Cefiro amenities will meet your guests' indulgent lifestyle needs, whilst leaving a lasting impression.
The Cefiro amenities collection includes moisturizing body lotion with Jojoba Oil, bath and shower gel with Arnica extract, shampoo with Panthenol, conditioner with Thyme extract and vegetable based soap. A full line of practical accessories complements Cefiro toiletries.
Floris luxury hotel toiletries are available to a select few five star properties only, each new client is carefully reviewed by Floris to maintain brand exclusivity.
The History of Floris
JUAN FAMENIAS set up shop at 89 Jermyn Street, St. James’s London in c.1730. Travelling from Menorca, his native island, via Barcelona, Marseilles, Montpellier and Paris to arrive in London. Floris first traded as a barber to fashionable London Gentlemen, the first Royal warrant was granted by H.M. King George IV to Mr John Floris.
Floris fragrances quickly became the talk of fashionable London society of 18th Century London, the barber's shop gave way to become the elegant setting for fragrances and accessories: Beautiful handmade hair combs were imported from Menorca, while shaving brushes, hatpins, toothbrushes, fine-tooth combs and razor-straps were made on the premises. Jermyn Street was the epicentre for distinguished London gentlemen in the 18th century. Close to the Royal Court of St. James, and at the heart of Gentleman's 'club-land', it was also a fashionable location for wealthy gentlemen to keep their London address, and was once residence to the Duke of Marlborough, Gray the Poet and Sir Thomas Lawrence among others.
89 Jermyn Street is an internationally recognised landmark and a destination for customers from around the world; a unique fragrant sanctuary.
Always contemporary, Floris has always responded to change, meeting the changing fashions and style. Creativity has ensured Floris’ unique position in the world of fragrance today. Floris is available in top stores across the globe. In addition to the Jermyn Street shop, Floris opened a shop in Madison Avenue, New York in 1986. Similar in style to the Jermyn Street shop, Floris Madison Avenue is the focus for all Floris sales across the USA.
