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Eco-Friendly Guest Amenities - Industry Update

Published: 10 October 2009

What are the key things to look out for? What should you avoid? What are your guests really looking for?

The TRENDS
"The global crisis of confidence in governmental, financial and other institutions will drive luxury consumers to demand that luxury brands serve not just them, but society as a whole. They will require luxury brands to be ethical with all constituents, charitable in ways that make a difference to their beneficiaries and eco-friendly in ways that can be documented. " Read more - Luxury Institute's Wealth and Luxury Trends -- 2009 and Beyond

Organic & Natural Product Claims
Interesting reading from Cosmetic Design Europe - explains how 'Being Organic or Natural won't necessarily make a product GREEN'. Read also their warning call for those companies making false and inaccurate claims -  http://www.cosmeticsdesign.com/content/view/print/243508
Always look for industry certification to back up claims of organic ingredients - look for the mark of Ecocert, Soil Association and other regional regulators. 

Global Consumer research company Mintel reports that 2009 trends to watch include 'Austerity Chic' where consumers are demanding real accountable value for money.  And 'Extreme Ethical' which demonstrates that "sustainability has become a deeply held sentiment".

With this in mind we are researching eco-friendly packaging. The key to being more environmentally responsible in your choice of product packaging is REDUCE, REUSE, RECYCLE, looking at sustainability and waste management. 

Find out more about Aveda a global market leader with eco credentials.  These salon quality, profesionally-endorsed products are presented in bottles made with recyled plastic packaging.

Find out more about Zents a young and hip US spa brand with a celebrity following, now available to hospitality.  Gentle formulations contain no parabens, no SLS and no animal derivatives.

Find out more about Eco Boutique our latest most eco-friendly collection of toiletries made with up to 99.8% natural formulations and packaged in recycled plastic bottles.

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