Pacific Direct's plans for 2012 feature in Hotel Management International
As 2012 sees the launch of a lot of exciting new products, Pacific Direct were invited by Hotel Management International to talk about the plans for the year ahead.
We have recognised the latest industry trends and have carefully maintained a perfect balance of innovation, luxury and sustainability that is reflected in our product propositions for next year.
• Sustainability Whilst we already set strict sustainability guidelines across our portfolio, this year will see the launch of an additional range called Eco Boutique. The 97% recycled bottles will feature a sleek design, contain formulations that are free from parabens, SLS,SLES & DEA and products that are enriched with natural extracts of aloe leaf and organic green tea.
• Luxury New additions to the Asprey Purple Water collection include 35ml and 50ml tubes with exquisite design features such as silver caps and silver foiling. To make the range even more distinctive, we have also developed an exclusive turndown range offering guests the chance to pamper themselves with lip balm, eye gel and facial mist.
• Innovation This year will see the introduction of the new Elemis range. Acknowledging that the quantity of amenities used varies by product type, we have provided a simple solution in a 40ml bottle and 30ml tube. It is the first combination of its kind to be launched in the luxury amenities market.
Aimed at delivering a truly unique proposition to the market, Pacific Direct have mirrored The White Company's launch of their new retail range Noir. The innovative black square bottles are the epitome of class and encapsulate the very best elements of contemporary design.
To read the full article and view our advertisement in December's edition of Hotel Management International, please click here (opens new browser window).
