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Lalique, the ultimate luxury hotel collection from Pacific Direct

The new hotel collection Lalique is now available for hotels wishing to take their guests into a world that blends art with life. The fragrance – designed especially for this collection– harmoniously combines exhilarating notes of bergamot with a subtle and sensual ylang. The base note of warm cedar wood brings depth to this creation. Collectively, these scents create a fresh, clear and contemporary fragrance composition that appeals to both sexes.   

Introducing the prestigious Annick Goutal Hotel Luxury Collection

Pacific Direct is proud to introduce the Annick Goutal collection to the luxury hospitality market. Developed in partnership with the French perfume House Annick Goutal, the range features elegant bottles modelled on the brand’s fragrance flacon, complete with a gold cap bearing an embossing of the brand’s monogram. Annick Goutal’s perfumery know-how, taste of perfection and love of all things beautiful is reflected in this timeless bottle shape. The bathroom amenities range features the brand’s bestselling fragrance Eau d’Hadrien, created in 1981.

Pacific Direct partners with the Irish Hotel Federation

Pacific Direct partners with the Irish Hotel Federation who will be holding their Annual Conference & Trading Exhibiton in Co. Cavan from the 23rd to the 24th of February. You can find us at stand number L9. We are looking forward to meeting you.

Pacific Direct partners with BDNY 2014

Pacific Direct is proud to be partnering with FODA Design at this year's Boutique Design Trade Fair in New York City! We invite you to visit us at Booth 973 Spa-Tacular. We are looking forward to meeting you!

Pacific Direct partners with Design Hotels

We are now official and exclusive partner of Design Hotels!

Pacific Direct will be participating in the arena* event in Stockholm from 16th - 19th September. We are looking forward to it! For more details, please click here:

Pacific Direct is now an official member of BLLA

We are now an official member of BLLA (Boutique & Lifestyle Lodging Association)!

Pacific Direct will be participating in the Boutique & Lifestyle Leadership Symposium in Las Vegas, 16th - 19th September. We are looking forward to it.

For more information, please click here:

A new look for The White Company


In order to support the global expansion of the brand, Pacific Direct have re-launched The White Company amenity range to give it a fresh new look.

The White Company Luxury Hotel Collection is designed for the most sophisticated and stylish guest bathrooms and offers hoteliers the chance to bring the home into the hotel room.

The White Company Flowers

Worldhotels Conference 2014

Pacific Direct attended the Annual Worldhotels Conference in Monaco from the 16th until the 19th of January.

Over 350+ key industry leaders attended this exclusive 2.5 days conference to address industry trends and demands.

Pacific Direct sponsored the event with samples of their luxury brands portfolio and gave beautiful The White Company NOIR gift boxes to each hotel room.

Introducing new Revitalise-Me amenity range!

The Elemis Revitalise-Me luxury hotel collection

Pacific Direct is proud to introduce the new Elemis Revitalise-Me amenity range. Guided by the Elemis brand vision, Pacific Direct creates a new range that reflects today’s need for elegant, sleek and modern luxury, introducing a touch of spa relaxation and indulgence into the bathroom.

Proud sponsor of the European Hospitality Awards

The 4th Annual European Hospitality Awards proved to be a huge success, attracting a whole host of recognisable faces from the hospitality community.

EHA is proud to be the awards show for hoteliers voted for and celebrated by their peers.

Arena-International produced the live event bringing together the European hotel
community for a fun filled evening to celebrate the best in the industry.

The 2013 shortlist included some of the world’s most iconic hotels and hoteliers.

The lucky winners of the evening were: